Somos
communication design / service design
2022
Somos is a student project made by a team in 5 at Politecnico di Milano, during which I was mainly involved in the communication design and service design process.
Somos is an alternative pot to the traditional ones used for growing plants indoors at home, which allows you to create a new type of interaction with nature. Through a few simple everyday gestures, our tool aims to encourage an initial reflection on our perception of plants and our relationship with them, to learn that they are living beings that communicate and perceive information. More specifically, the tool is designed for understanding when plants need to be watered through balancing based on the weight of the plant and a counterweight.
Somos is an alternative pot to the traditional ones used for growing plants indoors at home, which allows you to create a new type of interaction with nature. Through a few simple everyday gestures, our tool aims to encourage an initial reflection on our perception of plants and our relationship with them, to learn that they are living beings that communicate and perceive information. More specifically, the tool is designed for understanding when plants need to be watered through balancing based on the weight of the plant and a counterweight.
See booklet
Our main goal was to help people learn how to live, collaborate with and take care of plants. We want to generate critical thinking with the aim of changing the idea that humans are superior to other living beings that are part of nature, so that we can find the right balance again.
System map
Stakeholder map
Customer journey map
“Somos” is the translation of the portuguese word “are” considering the sentence “we are”. We wanted to highlight that we are our decisions, actions, intentions. We are responsible for change. And above all, we are nature. We are one.
Our tone of voice is impactful, resilient, and friendly. We do not intend to make people feel guilty or promote a romantic and naive view of our relationships with nature but, on the contrary, make them think about and be aware of possible ways of change and actions they can take on a daily basis. Our voice is reflected in the slogans associated with the product advertising, in the typology of posts on social media and in the aesthetics of our website. All these touch points are characterized by simple phrases and graphics that intrigue users as they want to lead to a reflection on the issues we care about. Advertising through posters, flyers, etc. is more focused on raising awareness of Han and Somos, while social media are used primarily to promote collaborations and initiatives.
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