Yota
web design / UX/UI design
2020
Yota is a Russian mobile broadband company and is a smartphone manufacturer. Yota Purchases is a project that offers an opportunity to receive cashback to a customer’s Yota account when paying for goods and services from Yota’s partners.
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The task was to develop a platform that provides a set of special offers from partners and is an aggregator of promotions integrated into Yota website. A similar section already exists in the mobile app of Yota, but since some users prefer to use the web-version to make purchases, it was necessary to make this project inside the Yota website. It was necessary to increase the number of purchases by 30%.
We had to keep in mind the long development process that could pass half a year. I was in charge of designing new functionality and identification of possible scenarios. As a result, I created the design both for web and mobile pages using Yota’s design guidelines and considering all the technical limitations.
We had to keep in mind the long development process that could pass half a year. I was in charge of designing new functionality and identification of possible scenarios. As a result, I created the design both for web and mobile pages using Yota’s design guidelines and considering all the technical limitations.
Before I began on designing the UI, user scenarios were created and wireframes were developed for all desktop and mobile pages.
